Strategic Partnership Between Birchstone Residential and Ashcroft Capital
Ashcroft Capital’s Focus on Multifamily Investments
Ashcroft Capital is a vertically integrated firm specializing in multifamily investments. Led by a team of experienced professionals, the firm is committed to improving the quality of life for residents in its communities, with a focus on capital preservation and effective customer service through Birchstone Residential.
Building Value Through Multifamily Investments
Ashcroft Capital is a national real estate investment firm focused on identifying and revitalizing multifamily properties in key growth markets across the Sunbelt region. Specializing in value-add opportunities, the firm targets mid-tier apartment communities that offer long-term potential for appreciation and improvement.
Rather than developing from the ground up, Ashcroft’s model centers on acquiring underperforming Class B properties and elevating them through targeted renovations and operational improvements. These properties, typically located in desirable but overlooked neighborhoods, allow Ashcroft to reposition assets while maintaining attainable rent levels for residents.
Ashcroft’s investment philosophy balances capital preservation with growth. The firm pursues stable cash flow while enhancing property values through hands-on asset management. With a vertically integrated platform, Ashcroft handles every aspect of the investment lifecycle—from acquisition and planning to execution and monitoring—ensuring strategic alignment and operational control.
By combining deep market knowledge with disciplined underwriting, Ashcroft delivers attractive, risk-adjusted returns for its investors, including both individuals and institutional partners.
Comprehensive In-House Construction Management
Birchstone Construction, Ashcroft Capital’s affiliated construction management firm, plays a critical role in the execution of its value-add strategy. This internal team oversees all aspects of the renovation process, including planning, bidding, and construction supervision.
Unlike many investment firms that outsource renovation work, Ashcroft relies on Birchstone to manage projects directly. This approach allows for greater consistency in quality, tighter budget controls, and more efficient timelines. With expertise in large-scale multifamily rehabs, Birchstone ensures that every improvement—whether interior upgrades or community enhancements—is completed to meet Ashcroft’s high standards.
Renovations commonly include kitchen and bathroom remodeling, upgraded flooring, new appliances, exterior paint, landscaping, and modernized amenity spaces. The streamlined collaboration between Ashcroft and Birchstone keeps projects moving swiftly and reduces costly delays.
Redefining Excellence in Property Management
Property management is another key pillar of Ashcroft’s vertically integrated model. The company owns and operates Birchstone Residential, its in-house property management firm, which oversees leasing, maintenance, and resident services across the portfolio.
Birchstone Residential’s approach prioritizes both operational efficiency and tenant satisfaction. By focusing on customer experience, responsive service, and community engagement, the firm enhances retention rates and builds long-term tenant relationships. This resident-first mindset also supports Ashcroft’s broader investment goals by contributing to stabilized income and asset value.
From lease-up to ongoing management, Birchstone Residential maintains a consistent brand experience across all Ashcroft-owned communities, ensuring that residents enjoy not just a place to live—but a place to thrive.
Innovative Procurement with SureHome
To streamline and standardize its renovation process, Ashcroft Capital developed a proprietary procurement system known as SureHome. This platform enables the firm to order renovation materials in bulk directly from manufacturers and organize them into pre-packaged kits for individual units.
These kits are shipped to job sites and staged in advance, allowing Birchstone Construction teams to work quickly and consistently across properties. This not only reduces costs and waste, but also minimizes disruption to residents and shortens the timeline for unit turnover.
SureHome exemplifies Ashcroft’s commitment to innovation and operational excellence. By managing supply chains in-house and standardizing materials, the firm ensures high-quality results while optimizing efficiency.
Frank Roessler
Frank Roessler is the founder and CEO of Ashcroft Capital. With a strong background in finance and real estate, Roessler launched the company to bring a more hands-on, transparent approach to multifamily investment. Under his leadership, Ashcroft has grown into a nationally recognized firm with a track record of success across multiple states and thousands of apartment units.
Roessler’s vision has always centered around creating lasting value—for investors, residents, and the communities where Ashcroft operates. His focus on vertical integration, operational efficiency, and long-term stewardship continues to guide the firm’s growth and reputation as a leader in the multifamily housing sector.